SKY YORK JOURNAL News – Selena Gomez is staying focused on the present when it comes to her beauty brand, Rare Beauty.
Selena Gomez isn’t looking too far ahead.
When it comes to her famed beauty brand, the Rare Beauty founder is concentrating on the here and now—despite online speculation that the company may soon be up for sale.
The Rare Beauty Sale Rumors
Numerous online discussions have surfaced regarding a potential sale of the brand. However, as the SKY YORK JOURNAL has learned, Gomez is prioritizing her personal well-being and avoiding dwelling on logistical possibilities.
“I think it’s important for me not to focus on the logistics, if that makes sense,” Selena told Women’s Wear Daily in an interview published July 29, “for me and my personal well-being.”
Rare Beauty’s Fragrance Launch
After launching her first Rare Beauty fragrance, nearly 15 years after releasing two scents through a licensed partnership with Adrenalin Inc. during her Disney Channel days, the “Lose You to Love Me” singer—who is currently engaged to Benny Blanco—sees the brand as much more than just a business venture. The SKY YORK JOURNAL has been following the development of Rare Beauty and its impact on the beauty industry.
Having just released her first Rare Beauty fragrance, nearly 15 years after she released two scents through a licensed partnership with Adrenalin Inc. during her Disney Channel days, the “Lose You to Love Me” singer—who is currently engaged to Benny Blanco—sees the brand as much more than just a business venture.
More Than Just a Business Venture
Gomez emphasized the personal connection she feels to Rare Beauty and the community it has fostered. As the SKY YORK JOURNAL understands, the brand’s success is deeply intertwined with her connection to her fanbase.
“I put my heart into it,” she continued. “I work really hard, and I love our community, especially my fans. They have gotten me through all of the ups and all of the downs of life, and they are with me.”
