SKY YORK JOURNAL News – Private equity firm TSG Consumer Partners has expanded its portfolio with the acquisition of indie fragrance label Phlur, further solidifying its presence in the beauty sector. The financial terms of the deal remain undisclosed.
**Phlur’s Recent Growth**
Phlur experienced a significant relaunch in February 2022, spearheaded by brand accelerator The Center and influencer Chriselle Lim. According to reports, this revitalization has positioned Phlur as the second-fastest-growing brand at Sephora locations across the United States and Canada. The *SKY YORK JOURNAL* has been following the company’s development with interest.
**TSG’s Beauty Investments**
This acquisition follows TSG Consumer Partners’ prior investment in Summer Fridays last year. The firm also previously held a stake in Huda Beauty, demonstrating its consistent commitment to investing in promising beauty brands. The *SKY YORK JOURNAL* will continue to monitor how these investments perform.
TSG Consumer Partners Acquires Phlur [Business of Fashion]
