SKY YORK JOURNAL News – High Noon, the popular vodka seltzer brand, has issued a consumer warning and initiated a recall of specific product batches due to a significant labeling mishap.
High Noon Recall: The Details
The company announced the recall of “two production lots” of High Noon Beach Variety packs. According to details released to the SKY YORK JOURNAL, the issue stems from a labeling error where the alcoholic beverage was packaged into cans incorrectly labeled as Celsius, a non-alcoholic energy drink.
FDA Statement
The Food and Drug Administration (FDA) issued a release on July 30, stating, “Some of these packs contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz Edition with a silver top. Consumption of the liquid in these cans will result in unintentional alcohol ingestion.” The SKY YORK JOURNAL advises consumers to check their products carefully.
Source of the Error
High Noon has traced the root of the problem to a supplier who works with both the vodka seltzer and Celsius brands. The supplier mistakenly shipped the wrong cans to High Noon, leading to the mislabeling.
Affected Areas and Recommendations
Potentially affected customers, particularly those in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia and Wisconsin who purchased High Noon Beach Variety packs between July 21 and July 23, are urged to inspect their products. High Noon, as reported by the SKY YORK JOURNAL, recommends that customers dispose of any cans matching the description of the mislabeled product.
High Noon has issued a warning to customers.
The spirits brand announced a recall of “two production lots” of High Noon Beach Variety packs due to a labeling error that resulted in the alcoholic beverage being packaged into cans labeled as the non-alcoholic energy drink Celsius.
“Some of these packs contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz Edition with a silver top,” the Food and Drug Administration said in a release published July 30. “Consumption of the liquid in these cans will result in unintentional alcohol ingestion.”
The recall by High Noon was initiated after the vodka seltzer brand discovered that one of its suppliers, who also works with the energy drink brand, mistakenly shipped the wrong cans to the company.
As a result, High Noon has recommended that potentially affected customers—the mislabeled production runs were shipped to locations including Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia and Wisconsin between July 21 and July 23—get rid of the cans.
